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Demostack vs Consensus: The Ultimate Comparison of Demo Automation Platforms for Your Team

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As businesses increasingly rely on the effectiveness of demos to showcase their products, the demand for powerful demo automation platforms has skyrocketed. Every team spends countless hours preparing and delivering product demos to potential clients, and wish there was a way to streamline the process. That's where demo automation revolutionizes how companies engage with prospects and transform them into loyal customers. 

When you want to decide on a demo automation platform, the two names that often pop up as serious contenders are Demostack and Consensus. Now, the question arises, which one is the better fit? In this blog post, we’ll compare the Demostack vs Consensus on various parameters such as integration, features, pricing, security, and more. Let’s begin.

What is Demostack?

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Demostack is a demo automation platform creating interactive product demos and product overlays. That means that prospects gain access to a clone of your product and can play with it on demand in a structured and guided way. Demostack enables prospects to get a feel for and interact with your product rather than just watch it. Product overlays can be used in the live demo scenarios. Achieving better product storytelling opportunities is the primary objective of Demostack, and its unique offerings make this goal achievable. To begin with, its no-code demo editor enables sales and marketing teams to not just create but customize demos that resonate with their prospects. 

They can personalize every demo with relevant content that reflects their prospects' unique needs and desires. This ensures that every demo is distinct, personalized, and ultimately effective. But that's not all Demostack has to offer. Its demo analytics feature provides detailed insights into demo performance, allowing users to quickly measure the effectiveness of their demo strategy and make improvements accordingly. 

With Demostack, you can rely on data to make informed choices, track engagement, and improve conversions. What sets Demostack apart from other demo platforms is its secure sharing capabilities. Users can confidently and safely share demos during sales calls, providing a professional and seamless experience for all involved. 

The platform's collaborative abilities also enable multiple team members to work together in creating and managing demos, streamlining the entire demo process from start to finish. And perhaps best of all, with Demostack, no technical knowledge is required. Its intuitive platform and feature set are designed to be easily accessible to anyone.

Pros (8)

What is Consensus?

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Consensus is an intelligent demo automation platform designed to revolutionize the way sales, marketing, and presales teams conduct their demo operations. Consensus provides a video demo experience that scales presales, enables buyers, and improves conversion rates. Producing a video demo is only suited to the in-between the meeting selling and for the ‘I want to see’ use case rather than ‘I want to touch’.

The primary objective of Consensus is to reduce the number of unqualified demos and shorten sales cycles while simultaneously providing prospects with personalized, informative, and dynamic demos. 

One of the key features of Consensus includes its dynamic video experience, which delivers personalized video demos based on prospects' unique interests and needs. This feature provides an engaging, interactive, and informative experience that adds value to prospects' decision-making, thereby facilitating a more in-depth understanding of the product/service.

Another feature that sets Consensus apart from its competitors is its qualification questions, which present a survey to the prospect to understand their requirements and present relevant product/service information. This feature helps the sales team by providing them with insights regarding the prospect's needs and allows them to tailor their pitch accordingly.

Pros (9)

Demostack vs Consensus: Side-by-Side Comparison

Demostack and Consensus have emerged as remarkable demo automation platforms revolutionizing the way companies present their offerings to potential buyers. Let’s analyze these tools and explore how they differ.

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Demostack vs Consensus: Feature Comparison

While Demostack and Consensus both offer a range of features to help businesses create impressive product demos and presentations, there are significant differences that set them apart.

Demostack vs Consensus: User Experience

When it comes to user experience, both Demostack and Consensus offer their own unique strengths.

Demostack excels in terms of ease of use, with a user-friendly interface that allows even those without technical skills to create impressive demos in no time. Its customization capabilities also make it a good choice for businesses that value tailor-made experiences for their clients throughout their purchasing journey. With Demostack, personalization doesn't have to mean sacrificing efficiency.

On the other hand, the user experience of Consensus heavily relies on the number of videos that need to be recorded. While it may seem like a simple task to record a single video, activating the lead qualification use case requires plenty of videos in different lengths which can create a significant challenge for the teams involved. The entire process needs to be seamlessly executed in one go, making it even more challenging.

Demostack vs Consensus: Advance Features

Demostack boasts a range of features that make it a versatile and powerful tool for teams across marketing, sales, and customer success. Its content customization capabilities mean that teams can tailor their demos to specific buyers based on their use case, persona, or vertical, maximizing engagement and driving revenue growth. 

It also offers real-time shadowing and team-wide analytics to reduce ramp time and boost productivity. Meanwhile, its asset-level and org-level analytics provide focused insights into activity, engagement, and demo performance, allowing teams to make data-driven improvements.

Its product cloning tool enables teams to create fully interactive demos and tours of their products, without requiring any technical skills or experience. And with its advanced "Buyer Board" feature, Demostack goes beyond just tracking who has viewed a demo. It allows the champion at the prospect's company to see which colleagues have interacted with the demo and how.

Of course, Consensus has its own strengths. It's like a "Choose Your Own Journey" which allows prospects to take control over their learning experience and focus on the features of a product that interest them the most. Additionally, the decision stakeholder mapping tool provides businesses with a deep understanding of the decision-making process, revealing who the key stakeholders are and what their individual needs and preferences are. 

By understanding these factors, businesses can better tailor their sales pitches and marketing efforts to address the concerns of each stakeholder, ultimately increasing the chances of closing a deal. Moreover, its intelligent demo automation platform uses video demos to scale presales and enable buyers, while its easy-to-use interface makes it simple to record videos and build engaging demos. 

Demostack vs Consensus: Integrations

Demostack offers integrations with Salesforce, Slack, and HubSpot to give businesses a complete picture of their demo data, capture buyer engagement data, and allocate pre-sales resources more effectively. With the Salesforce integration, all Demostack data is synced into the CRM to help businesses understand how their demos are impacting deals. 

On the other hand, Slack integration allows businesses to receive important notifications, discuss them, and take action, resulting in increased sales by getting new buyer engagement data into the hands of sales teams. The HubSpot integration allows businesses to showcase their product with tours embedded on their website, blog posts, landing pages, and social media.

Meanwhile, Consensus offers integrations with Paperpile, Data Exchange, Salesforce, and Asana to facilitate research, data exchange, and decision-making. The Paperpile integration allows users to find evidence-based answers to research questions. The Salesforce integration allows users to include Demo View data collected from Consensus directly within their Salesforce account. Whereas, the Asana integration allows users to set up triggers and automate tasks.

Demostack offers integrations mainly focused on demo data, buyer engagement data, and presales resource allocation, whereas Consensus offers integrations focused on research and decision-making.

Demostack vs Consensus: Time to implement

Demostack promises a 30-day implementation timeline that includes all the necessary steps to get the platform up and running and seamlessly integrating with your existing systems. 

On the other hand, consensus has a time-consuming process, particularly when the decision being made will affect a large group of people and involve a multitude of opinions. 

Demostack vs Consensus: Pricing

When it comes to choosing the right sales enablement platform, pricing is undoubtedly a critical consideration. 

Demostack's pricing model is tailored explicitly by use case, ensuring each company gets precisely the services it needs- no more and no less. The pricing structure includes both a platform fee and a user fee based on the number of seats required. However, it's important to note that the exact pricing details are provided via quotation-based pricing only. Furthermore, Demostack does not offer any free trials or freemium models, so potential customers must rely solely on the formal quote.

On the other hand, Consensus's pricing starts at $12,000 per year and is based on different license quantities and user roles. However, interested users must fill out a form to obtain a more detailed pricing quote. This value-based pricing approach is advantageous to ensure that each business is flexible in its budgeting and planning, allowing them to invest in sales enablement with ease.

Demostack vs Consensus: Analytics & Insights

While both platforms provide valuable insights to help sales teams optimize their demo strategies, their analytics and insights differ.

Demostack's asset-level and org-level analytics provides sales teams with detailed insights into individual demo assets as well as the overall performance of their demo operations. This allows sales teams to make data-driven decisions on how to optimize their demos and improve their demo strategies. The platform seamlessly integrates with Salesforce, providing even more insights into how demos are impacting deals and enabling sales teams to measure the effectiveness of their demo strategies.

On the other hand, Consensus offers an interactive video demo platform with personalized demos on-demand, helping to prioritize demo qualified leads (DQL) and automate a self-guided experience at scale. The platform's analytics help identify key members of the buying group and persona-based priorities, enabling sellers to discover new stakeholders organically. 

Demostack vs Consensus: Customer Support

Neither Demostack nor Consensus provides dedicated support to help clients in building demos. However, Demostack prioritizes customer support by responding to support requests within a single business day, setting them apart from Consensus. Additionally, its prioritization of issue severity and criticality underscores its commitment to providing top-notch service. In contrast, Consensus offers customer assistance through a "Contact Us" page on its website or via email. 

Demostack's provision of detailed user guidelines and documentation inhibits the necessity for customer support, increasing user autonomy. On the other hand, Consensus's customer support may be considered more personalized as it offers a direct line of communication between customers and the support team.

Demostack vs Consensus: Security

Demostack is ISO certified, which guarantees that its operations comply with the strictest data privacy regulations and information security standards. This is complemented by its offering of SSO and role-based access, which restricts access to authorized personnel only.

Whereas, Consensus offers enterprise-grade security with SOC 2 Type 2 certification. This level of certification attests to a great level of operational controls and compliance standards. Additionally, Consensus provides role-based access control, data encryption in transit and at rest, audit logs, and activity tracking. These features constitute a robust security architecture that secures Consensus systems from both internal and external threats.

Being located outside of Europe, none of the tools is 100% GDPR compliant. 

Demostack vs Consensus: Which one should you choose?

Below are the carefully evaluated features and strengths of Demostack vs Consensus to determine what is best for you.

Choose Demostack if: 

  • Your entire demo operation needs a full-stack demo platform

  • Ease of use and a user-friendly interface is high on your priority list

  • A platform with a focus on demo operations and efficiency is essential for you

Choose Consensus if: 

  • You are looking for a solution for in between the meetings demoing 

  • Lead qualification and stakeholder maps are important to you

  • Scaling your demos across geographies is not a key concern 

Have you thought about alternatives to Demostack & Consensus?

Demoboost gives you the best of the two worlds- it is an interactive demo platform that helps you sell in between the meetings and in live sessions. It provides more dimensions of analytics (lead qualification insights, decision stakeholders maps, live sessions, and channel partner demo usage analytics).

It offers features that aim to engage the prospects in the on-demand use cases (median demo completion rate 88 an avg. demo NPS 89) + it gives unlimited access to demo engineers helping their clients build demos. 

It permits sales teams to seamlessly create dynamic and interactive product demonstrations very quickly. With its user-friendly capture and edit functionalities, Demoboost empowers businesses to customize and optimize their demo processes. It boasts a multitude of features, enabling users to personalize every aspect of their demos, build extensive demo libraries, and effortlessly share them with external parties. 

Demoboost furnishes valuable analytics, allowing users to measure the efficacy of their demos while providing top-notch enterprise-grade security for optimal data privacy. The platform is uniquely designed to catalyze the entire sales process and is the only provider that offers customer success and tech support at no additional cost.

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Why Demoboost can be a better choice for your team?

Demoboost can be a game-changer for organizations looking to optimize their processes and achieve their business goals faster. Here's why Demoboost can be a better choice for your team:

  • Demoboost offers a user-friendly interface that makes it easy to use and learn, allowing your team to quickly become proficient in demoing your software product.

  • With channel partner support, Demoboost helps businesses establish global partner networks by providing personalized external demo libraries.

  • Its Demo insights provide valuable data and analytics that can optimize your demos and ensure they are tailored to your target audience

  • Its live demo assistance and speaker notes act as one of the strategies for Increasing Interaction in Sales Demos to help you perfect your presentations

  • Demoboost provides high-level engagement and satisfaction to prospects from its media completion rate of 88

  • Its customer support ensures that teams are never left alone in their quest to succeed so speed up the sales process with demo automation

  • With a strong focus on results, Demoboost has already proven its worth with successful partnerships like Veritas' global expansion.

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  • Its "enterprise-grade security" ensures that your data and demos are secure with ISO certification, GDPR compliance, and role-based access

Frequently Asked Questions 

Q1. What is a demo automation platform?

A demo automation platform is a software tool utilized to generate robust, customizable substitutes for live product demonstrations, saving time and mitigating demo failure risks. With synthetic data offering tailored scenarios and use cases, it presents a simulated product experience, ensuring a more streamlined process in showcasing products or services.

Q2. What are the key features of Demostack?

Demostack offers a fast and customizable sales demo environment to engage prospects through live demos, guided tours, and interactive product showcases. Its analytics provide insight into prospect interaction and help improve sales strategies. It also allows for tailored demos with multiple personas and an error-free platform that avoids mishaps during sales calls.

Q3. What are the key features of Consensus?

Consensus enhances buyers' experiences through interactive video demos. Among its key features are pre-packaged demo functionality for Presales & Sales, Channel, and Marketing teams with its clean and intuitive UI, and interactive product tours. Furthermore, Consensus analytics provide valuable insights into the buying group, allowing sales teams to identify key members more efficiently.

Q4. What are the pros and cons of Demostack?

Demostack boasts lightning-fast interactive demos and rich customization options for a unique user experience. It caters to all teams of an organization and offers pinpoint app cloning accuracy. However, it lacks tailored use cases, isn't intuitively designed for new users, has no Customer Success Support, and advanced features incur extra costs.

Q5. What are the pros and cons of Consensus?

Consensus is a valuable tool for business, offering advantages such as increased deal sizes and on-demand demos. However, customization is limited, and the dashboard needs improvement to access past viewership data. Furthermore, care should be taken to avoid overwhelming buyers with too many demos.

Q6. Which demo automation platform is better than Demostack & Consensus?

Demoboost can be considered a strong contender to choose over Demostack and Consensus due to its user-friendly and flexible nature. With its easily implementable demo editor, Demoboost enables teams to effortlessly build and improve demos. It also provides unparalleled insights, speaker notes, and other features for sales teams.

Q7. What are the top alternatives of Demostack & Consensus?

If you're on the lookout for alternatives to Demostack and Consensus, look no further than Demoboost, Reprise, Walnut, Navattic, and Saleo. These enterprise-grade tools offer intuitive interfaces, robust security features, and exceptional performance. Plus, they all boast unique selling propositions that can cater to your specific business needs.


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