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Demostack vs Reprise: Which demo automation platform is right for your team?

 min read
Demostack vs Reprise

While both Demostack and Reprise are important contenders in the demo automation space, they offer distinct features and benefits. This can make the decision-making process quite challenging, especially when you're trying to find a tool that aligns perfectly with your team's needs and objectives.

In this blog post, we'll examine their key factors such as pricing, user experience, tooling and features, integrations, analytics, community, and support. So, whether you're a small startup or a large enterprise, read on to discover which platform could be the perfect fit for your team.

Demo automation platforms are revolutionizing the way software and sales teams present their products and interact with potential customers. They have gained significant traction in recent years, with a projected market size of $2.1 billion by 2026. By automating the demo process, these platforms save time, maintain accuracy, and ultimately help teams to connect with the audience in the best light possible. But amidst many options, how can you decide on a demo automation platform that is best for your team?

What is Demostack?


Demostack is a demo experience platform designed to accelerate revenue through better product storytelling. It provides software companies with the capability to create a sales demo environment within minutes, enabling them to tailor the product story to their specific buyers and ultimately close deals more efficiently. What sets Demostack apart is its ability to transform weeks of work into mere minutes, thereby significantly shortening the sales cycle and positively impacting the outcome of numerous deals. 

By leveraging Demostack, users gain access to a comprehensive platform that simplifies the creation of demo assets, allowing them to efficiently scale their demo operations. With its user-friendly interface, Demostack facilitates easy editing of charts and data in demos, enabling companies to craft a compelling narrative that resonates with their target audience. The platform is well designed to showcase products in the best possible light during every sales call, ensuring that buyers quickly grasp the value offered and expediting the decision-making process.

Demostack can be used by various teams within an organization, including Solutions Engineering, Sales, Marketing, Customer Success, and Partnerships. Each team can leverage the platform to scale their demo operation, make live demos count, enable buyers to self-educate with tours, drive adoption with tailored demos, and let partners promote your product with on-the-rails demos.

Demostack is unique for its ability to create a clone of your real product experience, built for showcasing. You're in the driver's seat to craft the right story, with no code needed. It's a tool that combines the art of storytelling with the science of scale, enabling you to craft a story that’s tailored to your buyer and connect your product to value.

Demostack Pros and Cons

What is Reprise?

Screenshot 2023-07-24 174840

Reprise is a demo creation platform created specifically for enterprise sales and marketing teams. Its goal is to enable them to create demos that are engaging and effective in showcasing their products. Being an enterprise targeting platform, Reprise targets teams with high level of demo creation skills and offering rich customisation capabilities.

Reprise offers three main products that cater to different aspects of the demo creation process. 

  • Reprise Reveal™ allows for the overlaying and customization of live applications in real-time.

  • Reprise Replay™ makes it easy to capture your product, create a compelling demo, and share it with potential buyers. 

  • Reprise Replicate™ enables users to clone the core functionalities of their applications down to the code level. 

One aspect that sets Reprise apart from other demo creation platforms is a set of enterprise ready features including SOC 2 Type 2 certification.

Reprise Pros and Cons

Demostack and Reprise are two cloud-based tools that allow sales, marketing, and customer success teams to create an interactive product demo for presales, sales and marketing purposes. A comparison of both products is as follows:

Demostack vs Reprise

Based on the comparison, both Demostack and Reprise offer valuable features and benefits for creating interactive product demos. Demostack seems to focus more on customization and ease of use, while Reprise emphasizes analytics and insights.

Demostack vs Reprise: Feature Comparison

Demostack and Reprise are both demo environment solutions that help sales and marketing teams showcase their products effectively, but there are key differences in their features and capabilities.

Demostack vs Reprise: User Experience

Demostack boasts an impressive user experience rating of 4.8/5 stars based on g2. This high rating can be attributed to several distinct benefits that Demostack offers. 

  • it allows revenue teams to present their products in the best light possible. Its high-fidelity demo environment can be easily customized for different deals. 

  • The no-code feature allows the easy creation of simulated environments and faster personalization that resonates with each buyer in minutes

  • Demostack leverages its superior ease of use and customization capabilities, making it a top choice for businesses looking to create interactive demos quickly and efficiently.

On the other hand, Reprise offers an enterprise-ready demo experience solution that has garnered a user experience rating of 4.3/5 stars based on g2. Reprise offers unique benefits that cater to the specific needs of businesses that require complete control over the demo experience. 

  • It allows business teams to capture the front end of their products and have complete control over the experience. 

  • Furthermore, it offers experiential interactions that help businesses send the right message at the right time, making it a useful tool for companies looking to craft compelling product stories.

Both Demostack and Reprise are excellent platforms for creating interactive product demos. However, Demostack's superior ease of use and customization capabilities provide an edge, resulting in a slightly higher user experience rating.

Demostack vs Reprise: Advance Features

Demostack and Reprise offer unique capabilities that cater to different needs and preferences. 


  • Analytics: With Demostack's asset-level and org-level analytics, you can gain a granular understanding of how your demos are performing and identify areas for improvement. The platform provides real-time data on engagement and activity, helping you optimize your demo content and strategy.

  • Overlay Feature: Demostack's overlay feature creates a clone of the full application including showcasing chatbots, product demos, or the latest data

  • Integration: Demostack's integration with Salesforce and Hubspot allows you to track demo activity and impact on deals, making it easier to quantify the ROI of your demo strategy and identify top-performing assets.

  • Customization: With Demostack, you can easily customize your demo content to match your buyer's specific needs and preferences. Whether you're selling to different personas, use cases, or verticals, you can tailor your demo in just a few clicks.


  • Simple API: Reprise's simple and straightforward API empowers developers to add advanced features as needed, making the platform flexible and scalable. You can easily integrate Reprise into your existing toolset without compromising on functionality.

  • Trial Modes: Reprise's convenient trial modes make it easy to test out the platform and ensure it meets your needs before committing to a permanent license. This can save your team time and resources in the long run, as you can confidently invest in a solution that works for your unique requirements.

  • Multi-Platform Support: Reprise's support for multiple platforms makes it a versatile solution that can adapt to different environments. Whether you're demoing on a desktop, mobile, or a custom device, Reprise can accommodate your needs.

  • Customization: Reprise's pixel-perfect renditions of your product demos enable you to create personalized experiences that resonate with your customers. You can tailor each demo to match your brand aesthetic and deliver a polished, professional experience.

Demostack vs Reprise: Integrations

While some users have noted that Demostack's integrations are limited, the platform's Salesforce integration allows users to understand their most effective demo flows, the number of demos required to close a deal by segment, and which features buyers care about the most.

  • Demostack integrates with popular CRMs like Salesforce, Hubspot, and Market to provide a complete picture of demo data and buyer engagement.

Reprise offers more native integrations than any other demo creation platform, helping users boost their pipeline and close more deals.

  • Reprise integrates with CRMs like Salesforce, Marketo forms, and Google Analytics to allow sales reps more visibility into how prospects view and share guided demo leave-behinds.

Demostack vs Reprise: Time to implement

Demostack is known for its speedy implementation, allowing users to create customized product demos after short onboarding, without requiring any coding skills. This is a significant advantage for businesses that need to create demos quickly and efficiently.

On the other hand, Reprise seems to cater to larger businesses with specific requirements that need more customization. It boasts an API that enables greater integration with various technology stacks, making it a highly customizable solution. However, creating a fully functional sandbox demo takes longer than other solutions and requires more skilled users.. 

Demostack vs Reprise: Pricing

Demostack operates on a quotation-based pricing model, meaning that the final cost of their services can only be determined after receiving a formal quote from the company. While this lack of transparency may seem daunting to some, it proves advantageous for clients who are looking for a customized pricing plan that matches their specific needs. 

Though no free trial or freemium model is offered, Demostack's packages come with unlimited views and demos, providing potential clients with a comprehensive understanding of what they can expect from the service.

On the other hand, Reprise is known for being the most expensive in the demo automation category. It offers flat and variable pricing options to cater to organizations of different sizes and needs. Smaller organizations that do not have a significant team creating large volumes of demos can opt for Reprise's Starter+ plan which costs $1,000 per month and is suitable for teams with five users who only require up to three versions of their demos. 

Demostack vs Reprise: Analytics & Insights

Demostack's analytics capabilities include the ability to track activity and engagement on specific demo assets, allowing sales teams to gain insights into how prospects are engaging with their product. Additionally, users can track org-level data to understand overall demo performance and how it impacts revenue generation.

Reprise, on the other hand, provides an easy-to-use analytics dashboard that offers key metrics such as total views and time spent on each demo. This allows users to optimize their product experiences by gaining insights into viewer behavior and tailoring presentations accordingly. 

While both platforms offer valuable analytics capabilities, Demostack seems to lean more toward the sales side of things with its demo-specific analytics features. Reprise, on the other hand, seems to cater more toward marketing and presales teams with its emphasis on viewer behavior and optimization.

Demostack vs Reprise: Customer Support

Demostack and Reprise offer different channels of communication for their clients. Demostack utilizes email as its primary means of providing assistance to its customers, aiming to respond to all support requests within the span of one business day. Whereas, Reprise offers a multifaceted approach, with customer support available via phone or through the contact form on their website. None of the providers claims to help in building demos with their clients. 

Demostack vs Reprise: Security

When evaluating Demostack versus Reprise for information security, several key factors come to light.

  • Demostack has earned SOC 2 Type II attestation with PWC, a prestigious certification that verifies the rigor and effectiveness of its security practices. 

  • Additionally, Demostack goes above and beyond in terms of data encryption, ensuring that both data at rest and in flight are protected.

  • Reprise has its own SOC 2 Type 2 certification in place, as well as a publicly available SOC 3 report that can be downloaded and shared with security teams. 

  • Reprise also offers customizable Role-based Access Control configurations for admins, a critical feature that enables granular management and control of user privileges.

Both Demostack and Reprise emphasize compliance with leading privacy regulations, including GDPR and HIPAA. However, Demostack takes its privacy-focused efforts one step further with its PII Shield technology, which automatically removes personally identifiable information (PII) from demo data to ensure compliance with regulations like ADPPA. With both providers being US-based, none of them is 100% GDPR compliant.

Another area where Reprise excels is in content delivery. By leveraging a content delivery network (CDN), Reprise is able to distribute published content to users worldwide, ensuring a consistent and reliable end-user experience. 

Demostack vs Reprise: Which one should you choose?

After analyzing the features, strengths, and weaknesses of both Demostack and Reprise, here are the verdicts that will help you choose between the two contenders:

Choose Demostack if: 

  • You are a smaller organisaton

  • You need tailored product storytelling and customizable demos

  • Your preference is a pricing model based on the use case and the team size

  • You need a solution that can be used across various departments

  • You need reliable information security

Choose Reprise if: 

  • You are an enterprise organisation

  • You have a team that can handle the learning curve

  • Your preference is a variable pricing model tailored to your specific needs

  • You value customer testimonials from companies like Cloudera and Bonusly

Have you thought about alternatives to Demostack & Reprise?


Demoboost is a product demo software that simplifies the process of creating interactive product demos, focusing on the buyers and user experience. With its intuitive capture and edit functions, Demoboost empowers revenue teams to seamlessly develop demos that are personalized to their audience's needs. 

This innovative solution creates an effortless process for sales reps by providing them with the ability to scale their demo process with ease. The platform also boasts customer engagement, visitor tracking, content library, CRM integration, and other features that enhance the buying experience, hypercharge journeys, and efficiently scale go-to-market efforts.

Demoboost vs Demostack vs Reprise

Demoboost vs Demostack vs Reprise

Why Demoboost can be a better choice for your team?

Here's why Demoboost is a better choice for your team:

  • User-friendly: Demoboost is designed to be easy to use, allowing your team to create, share, and track product demos with ease.

  • Live demo assistance and analytics: Demoboost is the only interactive demo platform offering  live demo support and analytics, providing valuable insights into what works for your live demo sessions. This is very crucial in learning how to close a sales demo.

  • Channel partner support: Setting itself apart from competitors, Demoboost offers unique external demo libraries, empowering businesses with the ability to create global partner networks effortlessly. With just a click, companies can extend their reach and deliver powerful demos to diverse audiences.

  • Unmatched engagement and satisfaction: Demoboost's demos set a new standard with an outstanding media completion rate of 88 and an impressive average demo NPS of 89. These exceptional metrics are achieved through the platform's collaboration features and captivating video narratives, ensuring prospects remain engaged and satisfied throughout the demo journey.

  • Demo insights: Demoboost offers an in-depth understanding of how your prospects interact with your demos. This data is invaluable for identifying areas of improvement and adapting your sales pitch to individual customer preferences.

  • Unrivaled customer support: Demoboost goes above and beyond by offering the best customer success assistance, guiding you through every step of the demo creation process and ensuring your success with the platform.

  • Result-oriented: Demoboost proves to be the leading solution for managing and distributing demo content, as demonstrated by Veritas' successful adoption of the platform in expanding its global partner network.

Screenshot 2023-07-24 174439

  • Enterprise-grade security: Demoboost is GDPR compliant, ISO certified, and offers features like SSO and role-based access, ensuring the security of your data and demos.

Frequently Asked Questions 

Q1. What is a demo automation platform?

A demo automation platform is a tool used by sales teams to create and deliver interactive product demonstrations at scale. These platforms streamline the process, allowing sales teams to showcase product features and capabilities more efficiently to prospective clients.

Q2. What are the key features of Demostack?

Demostack offers a no-code demo editor and customizable and interactive demos for sales, marketing, and customer success teams. The demos can be shared securely via email or sales calls, and demo analytics are available to track performance. It also supports mobile view to simplify the demo creation process.

Q3. What are the key features of Reprise?

Reprise offers two cloud-based applications for demo creation and eDiscovery. Its key features include the ability to capture app features with a Chrome extension, customize demos for different audiences, and integrate with third-party tools for analytics and insights. Additionally, eDiscovery on Reprise automatically analyzes imported data, groups it by relationships, and generates cost and timeline projections for informed risk analysis.

Q4. What are the pros and cons of Demostack?

Demostack's benefits include its user-friendly platform, personalized interactive demos, and flawless cloning process. Unfortunately, being a demo generalist it doesn't dive deep into supporting the specific needs of the different Revenue teams. 

Q5. What are the pros and cons of Reprise?

Reprise boasts a user-friendly API, flexible licensing model, and efficient technical support. However, focusing on the demo creation it offers very deep functionalities in this area making it difficult to set up and use. 

Q6. Which demo automation platform is better than Demostack & Reprise?

Demoboost is a great alternative to Demostack and Reprise. Not only does it offer a simple, no-code approach with an easy-to-use and implement demo editor, but it also supports the teams in building and perfecting the demos. It provides an unparalleled level of insights for sales teams. In comparison, Demostack and Reprise fall short in their user-friendliness and scalability. Demoboost's ease of use and flexibility make it the top choice for delivering engaging product stories.

Q7. What are the top alternatives of Demostack & Reprise?

There are several top alternatives to Demostack and Reprise, such as Demoboost, Walnut, Consensus, Navattic, Saleo and Tourial. These platforms offer a range of interactive features to create product demos, sales presentations, and product tours, to cater to various business needs.


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