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Demostack vs Walnut: Which demo automation platform is right for your team?

 min read
Demostack vs Walnut: Which demo automation platform is right for your team?

In today's hyper-digitized business landscape, the power of a good product demo cannot be understated. With the rise of remote work and virtual meetings, the demand for seamless and on-demand demo experiences has never been higher. As per reports, 95% of B2B buyers said viewing demos was critical to their decision to purchase a new software product.

Whether you're a SaaS enterprise or an emerging startup, the way you present your product makes a big difference. A demo automation platform helps transform an ordinary product walkthrough into a captivating journey. Two of the popular players in this field are Demostack and Walnut. 

Both platforms promise to revolutionize the way teams conduct product demos, but each brings its own set of features, strengths, and potential drawbacks. Here, we'll break down the key features of both platforms, pricing, and user experience while providing insights into its integration and support to help you make an informed decision.

What is Demostack?

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Demostack provides a demo automation platform providing interactive product demos and recently also launched an overlay solution too. Demostack is designed to empower sales and marketing teams to create and deliver high-impact product demos without the need for coding. It offers a cloud-based solution that allows teams to showcase their products most engagingly and interactively, tailored to each prospect's unique needs and interests.

It helps you tailor your product demos to fit the specific requirements and interests of your audience. This means no more one-size-fits-all presentations; instead, you get a personalized experience every time. Moreover, you don't need to be a tech wizard to create stunning demos. Its intuitive interface allows anyone, regardless of their technical expertise, to craft compelling product showcases.

Beyond just demo creation, Demostack provides valuable insights and analytics. This helps teams understand how their demos are performing, which parts captivate the audience the most, and where there might be room for improvement. While many platforms focus solely on the technical aspects, Demostack places equal emphasis on the human element. It understands that a successful demo is not just about showcasing features but about telling a story and forging a connection with the audience.

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What is Walnut?

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Walnut allows businesses to create interactive product demos without the need for coding. It offers a wide range of features that can help enhance the sales cycle, including on-site demos, live call demos, outreach demos, and onboarding demos. Its primary goal is to enable sales professionals to personalize demos for prospective buyers, resulting in a more engaging and relevant experience that boosts conversion rates.

It is known for personalizing demos easily by sales professionals to add basic and advanced personalizations. Moreover, the platform offers a sharing and collaboration feature that allows sales teams to send links to prospects. This enables them to share the demo with relevant stakeholders within their organization. Buyers can also comment directly on the demo, allowing sellers to address any questions or concerns about the product in context.

Walnut's demo software also provides sellers with the ability to track their demos, identifying which ones are highly converting and which ones are not. This helps sales teams optimize their demo content and strategy, providing deeper insights into their performance, and empowering their ability to make data-driven decisions.

It also boasts a security feature, ensuring that businesses can deliver demos with peace of mind. This feature is critical, particularly for businesses handling sensitive information, providing a secure platform for conducting sales activities.

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Demostack vs Walnut: Side-by-Side Comparison

Demostack and are two popular automation platforms in the market, each with unique features and capabilities. This side-by-side comparison will help you find their differences and similarities.

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Demostack vs Walnut: Feature Comparison

Demostack and Walnut are two popular platforms with their own unique set of features and differences that set them apart. Let’s explore them.

Demostack vs Walnut: User Experience

Demostack and Walnut are two of the most popular players in the market with impressive features that allow sales and marketing teams to showcase their products to potential buyers. However, when it comes to user experience, there are some differences. 

Demostack, with its user-friendly interface and collaborative features, has certainly made a name for itself in the industry. Users have praised its ability to clone their product into a demo environment, effectively capturing every element of the user's environment in the process. 

With a no-code drag-and-drop editor, teams can easily edit the elements of their product demos to align with the needs and interests of their target audience. This has resulted in quick and efficient demo preparation across sales organizations, ultimately improving sales processes. However, despite its strong points, some users have noted that Demostack's user interface and user experience could be improved.

Walnut, on the other hand, has gained a reputation for being a complex editing tool however helping create engaging demos that resonate with audiences. Its guided widgets and instant capture features allow users to create and edit demos quickly and efficiently. Plus, its focus on customization allows for greater freedom and creativity in demo creation, which some users prefer and others did slightly overwhelming

That being said, some users have also noted that this same focus on customization can make Walnut appear more complex compared to Demostack's simplicity, and may require a steeper learning curve for new users.

Demostack vs Walnut: Advance Features

Both platforms offer unique and advanced features that can help sales teams create engaging and personalized product demos. Here are some of their advanced features.


  • Tailored demos: Users can quickly customize the content of their demos to match their buyer's use case, or persona

  • Demo analytics: Demostack makes it easy for users to gain insights into the performance of their demos

  • CRM Integration: Seamlessly sync your Demostack data with Salesforce and Hubspot to see how demos are impacting your deals and revenue

  • Overlay Feature: Use Demostack's overlay feature to demo real-time data, latest updates, chatbots, and more

  • Cross-functional use: Demostack is suitable for various teams within an organization, including marketing, sales, customer success, and internal training


  • Engagement Analytics: Users can get a better understanding of how their demos are resonating with their audience

  • Modal Guide: Create walkthroughs and tours that help users navigate your demos with ease

  • Dynamic Tokens: Ensure that your demos stay updated with the latest information. The platform automatically updates elements to keep your content fresh and relevant

  • Permissions: Control who can add new storylines and capture screens within your Walnut account. 

Demostack vs Walnut: Integrations

Integrations are a key factor to consider when choosing a demo creation platform for your sales team. Both Demostack and Walnut offer integrations with popular CRM platforms. However, there are some differences worth noting.

Demostack's integration with Salesforce is designed to help users translate demo data into meaningful business insights. By leveraging this integration, you can get a better understanding of how your demos are performing and identify opportunities to improve your sales strategy. On the other hand, Demostack's Slack integration enables you to streamline your communication with your sales team and improve efficiency.

Meanwhile, Walnut's integration with CRM platforms is focused on providing a seamless experience to the users. It will help you work more efficiently and gather powerful insights to support your sales strategy. Additionally, the platform offers a suite of features designed to enhance teamwork and streamline your workflows.

While Demostack has limited integration options, Walnut is already working on expanding its integrations. The company's roadmap for 2023 includes rolling out a simplified user experience that makes it easier for non-technical users to create demos. They are also working on introducing new admin and team capabilities and more integrations to streamline the platform into users' day-to-day workflows.

Demostack vs Walnut: Time to implement

When creating custom demos using the initial demo as a base, Demostack only takes a few minutes or hours to put together. This makes it perfect for businesses that need to create a variety of different demos quickly.

On the other hand, Walnut is also known for its speedy implementation of simple embedded walkthroughs for marketing, with 10-15 screens and annotations being relatively quick to create. However, the time to implement more complex sandbox demos with 100+ screens will naturally be longer. This is due to the wider range of demo complexity that Walnut offers. 

Demostack vs Walnut: Pricing

When it comes to pricing, Demostack, and Walnut differ in approach. Demostack has a quotation-based pricing system where interested customers need to contact the company for an estimation. The pricing comprises an annual access platform fee and a per-user license which depends on several factors such as the product's complexity, use case, implementation, and number of users. 

Walnut's pricing model is subscription-based, which means that users pay a monthly fee. However, specific pricing details are not publicly available, as potential clients will need to contact the company to get an estimation of the cost.

Demostack vs Walnut: Analytics & Insights

Demostack and Walnut offer valuable analytics and insights features, but they differ in terms of their approach and strengths.

Demostack prides itself on its asset-level and org-level analytics. Its asset-level analytics allows users to track the activity and engagement of specific demo assets, providing insights into what features champions care about and how they use the demos. 

Org-level analytics, on the other hand, offer aggregate insights across the entire demo operation, shedding light on which demos lead to revenue and how many demos it takes to close a deal. Furthermore, Demostack integrates seamlessly with Salesforce, enabling users to sync their demo data with their CRM and see how demos impact deals.

Walnut also provides similar aggregate asset and org and individual session insights. None of the platforms provides Live Demo Analytics or Channel Partner Analytics.

Demostack vs Walnut: Customer Support 

Demostack's customer support focuses on providing a seamless experience for its users. They offer a contact email for any questions or comments regarding their platform and services. Additionally, their free trial version allows users to evaluate the platform's features and functionality before committing to a paid subscription. 

Similarly, Walnut offers a codeless product demo platform that enables users to create interactive product demos without requiring any coding knowledge. However, they focus on on-demand materials with a comprehensive help center with articles and guides to assist users in getting started and exploring the platform's features. 

They also offer a contact support page where users can submit a ticket or schedule a call for assistance with various issues, such as account management, bug reports, and general questions.

None of the vendors offers free support in building the demos for the clients.


Demostack vs Walnut: Security

Both Demostack and Walnut take the protection of customer data extremely seriously. Demostack has gone above and beyond, earning their SOC 2 Type II attestation with PWC, covering five essential principles: security, processing integrity, availability, privacy, and confidentiality. 

This certification assures customers that no control gaps were identified, and Demostack has implemented appropriate measures to safeguard customer data. They are also regularly tested for potential vulnerabilities by HackerOne and are proactively compliant with leading privacy regulations and security standards like GDPR and HIPAA.

On the other hand, also has implemented physical and technical administrative security measures for their services that comply with laws and industry standards. They use encryption using SSL and restrict access to personal data to Walnut employees, contractors, and agents to minimize the amount of data stored on their servers. 

Being based out of the EU none of the tools are 100% GDPR compliant.

Demostack vs Walnut: Which one should you choose?

Let's dive into the key points for Demostack vs Walnut to help you make an informed decision.

Choose Demostack if: 

  • You are looking for a solution for entire demo operations. 

  • You focus on flexibility and time to value

  • You want a controlled and tailored delivered demo experience

Choose Walnut if: 

  • Your team can take time and learn

  • You are only focusing on the sales, on-demand use case.

  • You want total flexibility over demo creation and storytelling

  • The budget is not a concern

Have you thought about alternatives to Demostack & Walnut?

Demoboost is a revolutionary product demo software that empowers revenue teams to effortlessly craft captivating and interactive product demos with mere clicks. You can experience the seamless magic of easy capture and edit functionalities as Demoboost empowers you to create, personalize, and scale your demo process effortlessly.

Demoboost vs Demostack vs Walnut

When compared to Demostack and Walnut, Demoboost boasts a unique combination of features that fuel the entire sales process and allow users to create, personalize, and scale their demo process with ease.

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Why Demoboost can be a better choice for your team?

The below factors combined make Demoboost a top choice for any team:

  • Channel Partner Support: Demoboost's unique external demo library lets businesses build global partner networks for increased productivity and building personalized product demos

  • Live Demo Assistance and Analytics: The platform offers comprehensive live demo assistance and analytics to ensure the presentations are a success

  • Unmatched Engagement and Satisfaction: Demoboost provides unparalleled engagement and satisfaction results with a media completion rate of 88% 

  • Unrivaled Customer Support: The dedicated team at Demoboost is always available to answer any questions you may have

  • Result-Oriented: Demoboost has been proven to drive success, as demonstrated by Veritas' successful expansion of its global partners

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  • Enterprise-Grade Security: Demoboost is ISO certified, GDPR compliant, and offers role-based access to ensure that your data and demos are always secure

Frequently Asked Questions 

Q1. What is demo automation platform

A demo automation platform is a software solution that automates the creation, management, and delivery of interactive product demonstrations, providing personalized video demos for prospects, streamlining the demo creation process, and helping sales and marketing teams to showcase their products effectively and efficiently.

Q2. What are the key features of Demostack

Demostack's key features include a no-code demo editor, interactive demo sharing through emails or during sales calls, demo analytics to see the performance, and customization options for product demos with text, images, and videos.

Q3. What are the key features of Walnut

Walnut’s key features include engagement analytics for demo performance, Modal Guide for creating walkthroughs and tours, Storyline settings for more control over demos, dynamic tokens for automatic element updates, and roles and permissions for team collaboration.

Q4. What are the pros and cons of Demostack

Demostack is easy to use with a manageable learning curve and provides sandbox mode for easy cloning and sharing of products. However, it lacks proper feature development, customization for shipping demos specific to the target audience, and no live demo support for sales teams to provide speaker notes or analytics.

Q5. What are the pros and cons of Walnut provides access to buyer engagement information and connects with popular sales tools. However, it lacks advanced lead qualification features, cannot integrate multimedia into the demo flow, and does not offer customer support for building demos or getting started with the platform.

Q6. Which demo automation platform is better than Demostack & Walnut

Demoboost can be considered a better demo automation platform than Demostack & Walnut as it offers multi-channel demo capabilities, free demo support, speaker notes, and many other features that the other platforms lack.

7. What are the top alternatives of Demostack & Walnut

There are several alternatives available for Demostack and Walnut with unique features, such as Demoboost, Reprise,  Saleo, and Storylane. Each of these alternatives has its own advantages and can be an excellent choice based on your specific needs.


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