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Demo Analytics & Attribution

The single source of truth for your demo performance

With Demoboost’s data hub, you will:

  • Track, monitor and optimize demo assets and live demos effectively

  • Get behavioural insights, engagement insights and demo feedback all in one place

  • Filter out high-performing demos by attributing to revenue contribution

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Hero demo analytics

Trusted by trailblazing companies around the world

  • Air Call
  • Arrow
  • Billenium
  • Celonis
  • Citrix
  • Craftware
  • Enxoo
  • Hitachi
  • Kogena
  • Lative
  • Limitless Technologies
  • Sygnity
  • Veritas
  • Air Call
  • Arrow
  • Billenium
  • Celonis
  • Citrix
  • Craftware
  • Enxoo
  • Hitachi
  • Kogena
  • Lative
  • Limitless Technologies
  • Sygnity
  • Veritas


Demo data that works harder so your sales team don’t have to


Make Informed Decisions with Data-Driven Insights

Make critical decisions based on demo insights to ensure each move you make is data-driven, leading to more informed choices and improved revenue streams.


Understand the Role of Presales for Better Conversions

Get a clear understanding of how presales contribute to deal conversions. Gain insights that visualise the path to success and refine your approach for enhanced results.


Continuous Improvement through Demo Analysis

Identify what works and what doesn't, allowing you to optimize your demos to perfection. Captivate your audience with messaging consistency and leave a lasting impression.


Achieve Higher Win Rates with Data-Backed Demos

Demos are pivotal, and knowing what works can give you a competitive edge. Increase your chances of winning more deals by tailoring your approach with data-backed insights.


The Demoboost Promise: Unrivalled demo analytics and attribution data to elevate your sales efforts


Individual Lead Analytics for Lead Qualification

  • Dive deep into each lead's journey by following step-by-step engagement.

  • Gain access to lead scores, demo completion rates, and feedback.

  • Analyse user demo sharing insights, feedback and comments all in one data hub.


Aggregated Demo Analytics for Asset Assessment

  • A dashboard to gain a complete understanding of what happening with demos.

  • Get a comprehensive overview of all your demo activity in one place.

  • Track essential metrics like total demo views, time spent on demos, average completion rates, and Net Promoter Scores (NPS).


Live Demo Analytics for Teams’ Assessment

  • Get access to real-time insights into live demos.

  • Access demo presenter details, its associated opportunities, and buyer journey.

  • Discover engagement metrics of live demos to assess and optimise.


Channel Partner Demo Usage Analytics

  • Gain valuable insights into your channel partner's demo utilisation.

  • Understand the type of delivery (live/on-demand).

  • Get involved in Partner's Lead Generation efforts

Modern teams trust Demoboost analytics to scale revenue growth



Say hello to demo insights and goodbye to opinions



Nurture the best leads with the right data

Let demo analytics help you discover and prioritise the most promising leads with precision. Identify the hottest prospects based on engagement and behaviour metrics and focus your efforts where they matter most.

Learn how



Monitor every interaction of each stakeholder

Observe the entire journey of each account, each stakeholder and every touchpoint of demo engagement. Analyse both before and after conversion data to visualise and build scalable sales processes for new leads.

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Analyse live demos with real-time insights

Don't leave your live demos to chance. Gain instant insights into who's engaged, what's resonating, and how to steer your next steps for maximum impact.

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Perfect your pitch with data-backed insights

Identify winning flows, messaging, and calls to action through meticulous testing and analytics. Analyse what works and what doesn’t and further optimise your demos to perfection.

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Scale your partner network with data driven insights

Equip your channel partners for success. Track their effectiveness, monitor demo usage, and unearth the leads they generate, expanding your market reach.

Learn how

Here's what they say about Demoboost

  • As a market leader, we always want to deliver great experience to our customers. This includes educating them about our products. That’s why we’re excited about Demoboost. It enables organizations to scale their demo best practices efficiently. Not only internally, but also with partners. As a result, sales teams and partners can deliver great demo experience for every customer. While at the same time consultants and engineers focus on the most complex use cases. This opens up completely new opportunities of going to market, efficiently and effectively.

    Ludek Safar
    Ludek Safar Head of Customer Advisory Central Europe @ SAS Insititute
  • During the purchasing process, the Demoboost team produced a high-quality demo in record time.

    Michael Schwend
    Michael Schwend Senior Consultant @ DataGlobal
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    Excellent product to fill a gap in selling process.I like the most ability to snapshot my products. Sales in my organization can later use them and I don't need to support environment all the time. All is ready to use on demoboost. There is a lack of some features, but development team listens to the clients and implements them quickly. I really appreciate it. It let Sales to have ready to use demos of applications with easy to navigate story behind.

    jakub B
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    Jakub B Presales Team
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    All of our AEs love using Demoboost to ensure a smooth and streamlined demo. We work with a lot of sensitive data in security and its super helpful to use it to redact/customize the platform for our audience. We also send it out post demo so that the prospect is able to click around and see how the platform works on their own time. There really isn't anything that I dislike! It is really easy to use. Maybe the option during creating a demo to keep the links when you copy to a new demo. Other than that its been super smooth. Helps us to ensure a smooth demo. Sometimes when we demo in the prod environment, we experience slow downs or bugs that otherwise would make the product look weak. With demoboost we are able to ensure a reliable demo everytime.

    Jenny G
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    Jenny G Account Executive Team Lead
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    Ease of use; it has a lot of features available; it gives you the possibility to track demos usage. I also like very much how the team have very much prepared for our first meeting, got to know my business, role, and how Demoboost could solve some of my challenges. I have not found any downsides of Demoboost so far. For the moment, I am exploring the use of Demoboost for enablement purposes and how it can support my team with getting up to speed faster on certain areas of the business

    Alberto B
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    Alberto B Leader, Business Development

Frequently Asked Questions on Demo Analytics

What is Demo Analytics and Attribution?

Demo Analytics and Attribution is a data-driven solution that provides insights into the effectiveness of your product demos. It helps you track, analyse, and attribute the impact of your demos on lead conversion and sales.

How does Demo Analytics benefit my business?

Demo Analytics empowers your business by offering actionable insights into lead qualification, demo asset performance, and customer engagement. It helps optimise your sales strategy, increase conversion rates, and refine your demo content.

What kind of data does Demo Analytics capture?

Demo Analytics captures a wide range of data, including lead interaction with demos, demo completion rates, viewer feedback, time spent on demos, and more. This comprehensive data helps you understand how demos influence the buyer's journey.

How can I use Demo Analytics to improve lead qualification?

You can use Demo Analytics to identify and prioritise high-quality leads based on their interaction with demos posted on your website. This allows you to focus your sales efforts on leads that are most likely to convert, saving time and resources.

Can Demo Analytics track live demos in real time?

Yes, Demo Analytics can track live demos in real time. It provides insights into who is attending the demo, their engagement level, and the journey they follow during the live presentation.

What insights can I gain from Demo Analytics for content testing?

Demo Analytics enables you to test different demo flows, messaging and calls to action. You can determine which elements are most effective in capturing audience attention and driving conversions.

Is Demo Analytics suitable for tracking channel partner performance?

Absolutely. Demo Analytics allows you to monitor how channel partners utilise demos, the number of leads they generate, and the quality of those leads. It helps you gauge the effectiveness of your channel enablement strategies.

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