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Data & Localization: The Language of Relatability

In the world of high-stakes product demonstrations, the smallest details often speak the loudest. When a prospect sees data presented in a format that feels foreign to them—whether it's the wrong currency, an unfamiliar date structure, or metric units in an imperial world—it creates cognitive friction. This friction subtly signals that your solution wasn't built for their specific reality, forcing the prospect to perform mental math instead of focusing on your value proposition.

The "Foreign Data" Barrier

Trust Gaps:

Seeing prices in USD when the prospect operates in Euros or Yen can make the data feel abstract and untrustworthy.

Operational Friction:

Using a 12-hour clock for a European technical team, or MM/DD/YYYY for a UK-based operations manager, leads to confusion and off-topic clarification.

Industry Mismatches:

Presenting weights in kilograms to a US-based logistics firm or temperatures in Celsius to a North American HVAC prospect creates a sense of "product-market misfit."

Customizing your data and localization settings is about more than just numbers; it’s about cultural and professional fluency. By aligning every data point with the prospect's local standards, you remove the "mental translation" layer. This instant tailoring proves that your platform is a global, flexible tool capable of speaking the prospect's language fluently.