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Creating automated demos with Demoboost and Great Demo!

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Course content

The Situation

Now, let’s continue with the Situation. This step sets the context for your demo, aligning your product with your audience’s unique needs and challenges. It’s more than an introduction—it’s the key to building trust, engagement, and anticipation for the solution you’ll showcase.

Here’s what you’ll learn in this part:

  • Transforming Choices Into Stories:
    Build on your prospect’s menu selections to create a personalized narrative that resonates.
  • The Five Essential Elements:
    Discover how job titles, critical business issues, problems, capabilities, and value combine to make a compelling Situation.
  • Pitfalls to Avoid:
    Learn how to keep it specific, impactful, and urgent while avoiding generic or overloaded information.

The Situation ensures your prospects see themselves in the story you’re telling. Start strong, build alignment, and pave the way for a demo journey they’ll remember!

Reading Materials

1. Situation
2. Situation Slides: A Swiss Army Knife for Sales and Presales