Skip to content

New Release: Instant Time to Value: Launch your Demo Library in Zero Days.

Read more

Walnut VS Consensus: Which Demo Automation Platform is Suitable for Your Team?

 min read
Walnut VS Consensus

In the fast-paced world of B2B sales, staying ahead of the competition requires innovative strategies that captivate prospects and accelerate deal closures. One such strategy gaining significant momentum is leveraging demo automation platforms. 

Demo automation platforms have emerged as indispensable assets for sales teams, enabling them to create interactive and captivating product demos effortlessly. These powerful tools revolutionize how sales teams deliver product demonstrations, driving engagement, personalization, and conversions. This blog post will compare two demo automation platforms: Walnut vs. Consensus.

As we delve into the comparison, we will explore key aspects that shape the effectiveness of these platforms:

  • Pricing

  • User experience

  • Tooling & features

  • Integrations

  • Analytics

  • Community & support

Examining these key factors allows you to choose the demo automation platform that best suits your business requirements. 

In the fast-paced world of B2B sales, staying ahead of the competition requires innovative strategies that captivate prospects and accelerate deal closures. One such strategy gaining significant momentum is leveraging demo automation platforms.

Demo automation platforms have emerged as indispensable assets for sales teams, enabling them to create interactive and captivating product demos effortlessly. These powerful tools revolutionize how sales teams deliver product demonstrations, driving engagement, personalization, and conversions. 

Let's get you started with driving your B2B sales success through powerful demo automation.

What is Walnut?

Walnut is a codeless interactive demo platform designed for sales teams to create personalized and engaging software demos. It empowers sales and pre-sales teams to deliver customized demos quickly and efficiently.

What it does:

  • Enables sales teams to create interactive demos by capturing product screens and linking them together.

  • Provides demo insights to analyze the performance and engagement of demos.

  • Facilitates collaboration among team members for efficient knowledge sharing.

  • Offers a demo wizard for automatic customization of demos.

What it offers:

  • Walnut allows users to capture their product in seconds and customize every aspect of it according to their preferences.

  • It offers the flexibility to update images, texts, and graphs, and apply bulk changes, ensuring a tailored demo experience.

  • With Walnut, sales teams can easily share customized software demos with prospects at any stage of the sales process.

  • It enables sales representatives to show prospects exactly what they want to see, enhancing the effectiveness of the sales pitch.

  • Walnut seamlessly integrates with various tech stack tools, enabling teams to work faster by connecting their demos with existing workflows.

  • The platform helps users stay on top of their opportunities by tracking all demo-related information in one centralized place.

  • Walnut ensures that sales teams have a structured approach to maximize their sales effectiveness.

  • The platform allows users to organize all their demos in a library, control demo access, collect buyer insights, and track performance metrics.

  • Walnut provides a secure environment for presenting product demos, guaranteeing zero bugs, downtime, loading issues, or version updates.

  • Users can showcase their product demos safely and reliably.

  • With Walnut, users can enjoy the freedom of creating fully customized demos without the need for coding knowledge.

Unique Aspects:

  • The platform's focus on customization and scalability enables users to create demos at scale.

  • Its seamless integration capabilities help sales teams streamline their workflows and enhance productivity.

  • Walnut's emphasis on analytics and optimization ensures data-driven decision-making and improved sales performance.

  • The platform's commitment to providing a bug-free and secure demo environment sets it apart from traditional demo software.

Walnut Pros and Cons

What is Consensus?

Consensus, is a demo automation platform that helps presales build video demos. It empowers presales and sales teams to focus on engaging prospects effectively in between the meetings. With digital and on-demand video demos, Consensus enhances the buyer's experience and guides them through decision-making.

What it does:

  • Provides video demos, including single, personalized, and advanced branching demos.

  • Offers features like DemoBoards™, BuyerBoard™, Demo Library, Screen Recorder, Demo Player, SNAP Plugin, Merge Links, and Content Mapping for an enhanced demo experience.

  • Automate a self-guided experience at scale.

  • Allows users to organize, retrieve, and subscribe to demos in the Demo Library.

What it offers:


  • Consensus allows for stitching together different video snippets based on viewer preferences, tailoring demos to prospects and customers specific needs and interests.

  • It enables the personalization of each demo experience with videos and documents based on unique interests.


  • The platform provides analytics and tracking features to qualify leads, monitor video completion rates, and create decision-makers maps.

  • Users can gain valuable insights into prospect engagement with the demos.


  • Consensus integrates seamlessly with popular sales and marketing tools, allowing for easy incorporation of demos into existing workflows.

  • It enhances the overall efficiency of the sales process.

Unique Aspects:

  • Consensus offers Choose-Your-Own-Journey surveys allowing for presenting highly personalized experience to the viewers

  • The platform's DemoBoards™ and BuyerBoard™ provide personalized landing pages and analytics for individual customers, enhancing the buyer's journey.

  • Consensus's Demo Library organizes demos effectively, making managing and retrieving them easy.

  • Its integration capabilities allow for a smooth collaboration with other sales and marketing tools.

  • Helps sales team scale their service enabled software (SeS) with interactive demos

Consensus Pros and Cons

Walnut vs. Consensus: Side-by-Side Comparison

In this side-by-side comparison, we will explore the key aspects of Walnut and Consensus to help you select the ideal demo automation platform for your team. By examining their feature offerings, user experience, advanced features, integrations, implementation time, pricing, analytics and insights, customer support, and security, you can make an informed decision that suits your specific requirements.

Walnut vs. Consensus: Feature Comparison

Walnut is a codeless interactive demo platform enabling users to create scale demos. 

With Walnut, you can capture your product in seconds and customize every aspect of it, from images and texts to graphs and bulk changes. It offers powerful analytics to track demo performance and facilitates collaboration for efficient knowledge sharing. 

On the other hand, Consensus focuses on video demos, allowing for a high degree of customization. It offers features like DemoBoards™ and BuyerBoard™ for personalized demo experiences and advanced branching demos. 

Both platforms have their unique strengths, catering to different preferences and needs. Understand the key feature offerings and how it differs for each tool. 

Walnut vs. Consensus: User Experience

Walnut provides a seamless user experience with its easy-to-use interface, intuitive navigation. Creating demos is effortless, and you can efficiently deliver customized software demos to prospects at any stage of the sales process. The platform allows you to integrate your demos with your tech stack, ensuring streamlined workflow and efficient information tracking. 

User experience can be daunting in the case of Consensus. In order to create a fully built out demo video, the presales teams need to record multiple videos about multiple use cases and in multiple lengths. This process takes time and is not scalable globally. E.g. video recorded in one language cannot be easily used in another market, where the same set of videos need to be recorded. 

Walnut vs. Consensus: Advance Features

Walnut offers advanced features that empower demo creators to create fully customized demos without coding. You can instantly capture your product and edit every aspect, including text, colors, images, charts, and custom code. Walnut also allows you to publish and share demos with prospects effortlessly, showcasing your product in its full glory. Additionally, it provides powerful analytics and insights to optimize your sales strategies and track demo performance. 

On the other hand, Consensus offers advanced features like DemoBoards™ and BuyerBoard™, enabling personalized landing pages and tailored demo experiences. Its advanced branching demos allow for dynamic demo flows based on viewer responses, providing a highly interactive and engaging experience.

Walnut vs. Consensus: Integrations

Walnut integrates seamlessly with popular tools like Jira, Trello, Slack, and Google Drive, enabling you to connect your demos with your existing workflows. This integration capability ensures efficient collaboration and productivity. 

Consensus also offers integrations with sales and marketing tools, making incorporating demos into your established processes easy. Both platforms provide flexibility in terms of integrations, allowing you to leverage your preferred tools and streamline your demo automation workflows.

Walnut vs. Consensus: Time to implement

Getting started quickly is crucial for any demo automation platform. Walnut offers a user-friendly interface and easy setup process, allowing teams to create and deliver demos promptly. However, the downside of offering multiple editing options is making the tool pretty complex to understand and become proficient with. 

Consensus, a video-based demo platform, may require additional time to create and organize video content. While it offers powerful features, it may involve a slightly longer setup process than Walnut. Considering the time to implement each platform can help you choose the one that aligns with your team's readiness and timelines.

Walnut vs. Consensus: Pricing

Pricing is a significant factor when selecting a demo automation platform. Walnut provides flexible pricing options based on your specific requirements. For a detailed quotation, you can contact their sales team. 

On the other hand, Consensus provides a demo automation platform that is priced to deliver value, starting at $12,000 per year. The pricing is based on role and license quantity, ensuring a tailored and cost-effective solution for your organization with proven outcomes. 

Assessing the pricing plans and their suitability for your budget can guide you in making the right choice for your team.

Walnut vs Consensus: Analytics & Insights

Both Walnut and Consensus offer valuable insights and analytics capabilities to support your sales strategies. Walnut provides comprehensive demo insights, allowing you to analyze performance metrics and buyer engagement. The key differentiator in walnut analytics in behavioral data allows one to understand how the viewer engages with the product, which Consensus’ video demo analytics cannot provide. 

The key differentiator in Consensus’ analytics is the qualification data provided by the Choose-Your-Own journey functionality and the ability to create decision maker maps which are not available in Walnut. The downside of the video demo analytics is that it provides less detail when it comes to specific screen views etc. 

Walnut vs. Consensus: Customer Support 

Customer support plays a vital role in successfully adopting and using a demo automation platform. Walnut offers paid customer support, ensuring support however not building the demos with the client. 

Consensus supports demo creation and setup, offering the necessary guidance to help you leverage their platform effectively. Evaluating the level of customer support each platform offers can provide valuable insights into the level of assistance available when needed.

Walnut vs. Consensus: Security

Data security is paramount when utilizing demo automation platforms. Walnut guarantees a secure demo environment without bugs, downtime, or loading issues. The platform ensures the protection of your data and provides enterprise-grade security, including compliance with GDPR standards and SOC 2-grade security. 

Consensus also prioritizes data security, offering certifications and implementing measures to safeguard user information. Both platforms adhere to strict security protocols to ensure the confidentiality and integrity of your data. 

Evaluating the security features and certifications each platform provides can help you make an informed decision regarding data protection.

Walnut vs Consensus: Which One Should You Choose?

When it comes to choosing between Walnut and Consensus for your demo automation needs, it's essential to consider your specific requirements and goals. Here are key points to help you make an informed decision:

Choose Walnut if: 

  • You're just getting started with demo automation platforms but have a team with skills to utilize the complex editing functionalities. You want a platform where the Sales team can personalize every aspect of your demos without the need for coding expertise, ensuring a seamless customization process.

  • If you want streamlined demo delivery and the ability to share customized software demos with prospects at any stage of the sales process, Walnut is the recommended platform. It allows you to showcase specific features prospects want to see, enhancing their overall experience.

  • If you're looking for efficient demo analytics to track and analyze performance, Walnut provides built-in demo insights. These insights empower you to optimize your sales strategies and drive better results based on data-driven decision-making.

Choose Consensus if: 

  • If you require advanced customization capabilities and want to deliver highly personalized demos, Consensus is the platform for you. It allows you to tailor demos to your prospects' and customers' unique needs and interests, ensuring a personalized experience.

  • You are looking for a tool to engage the buyers IN-BETWEEN the meetings. 

  • If you value comprehensive tracking and analytics to make data-driven sales decisions, Consensus is the recommended choice. It enables you to qualify leads, track video completion rates, and create decision-maker maps, providing valuable insights for your sales strategies.

Consider your specific needs, budget, and team capabilities. Make an informed decision on which platform will best suit your business requirements. 

Choose a platform that empowers your sales teams to deliver impactful and engaging demos. 

Have you thought about alternatives to Walnut & Consensus?

When it comes to demo automation platforms, Demoboost offers the best of both worlds at a better price. Not only does it provide interactive demos, but it also allows for the Choose Your Own Journey functionality, aiding in insight gathering at the qualification stage. What sets Demoboost apart are its advanced features designed to support sales use cases, including speaker notes and live demo analytics, making presentations more effective.

Demoboost key features:

  • Cutting-edge live demo support: Demoboost takes live demos to the next level with innovative features like speaker notes and live demo analytics. This advanced support facilitates seamless presentations and enhances the overall demo experience.

  • Channel partner support: Setting itself apart from competitors, Demoboost offers unique external demo libraries, empowering businesses with the ability to create global partner networks effortlessly. With just a click, companies can extend their reach and deliver powerful demos to diverse audiences.

  • Unmatched engagement and satisfaction: Demoboost's demos set a new standard with an outstanding media completion rate of 88 and an impressive average demo NPS of 89. These exceptional metrics are achieved through the platform's collaboration features and captivating video narratives, ensuring prospects remain engaged and satisfied throughout the demo journey.

  • Live Demo support: During live demos, Demoboost provides sales representatives with real-time support, offering speaker notes and live demo analytics to enhance presentations and address prospect inquiries effectively.

  • Unrivaled customer support: Demoboost goes above and beyond by offering the best customer success assistance, guiding you through every step of the demo creation process and ensuring your success with the platform.

  • No-code interactive product demo platform: Build fully functional demos within minutes without complex coding, revolutionizing the demo creation process.

  • Personalization made easy: Utilize pre-created templates and intuitive tools to personalize demos for each prospect, ensuring a tailored experience that resonates with their unique needs.


While Walnut offers a codeless interactive demo platform for sales teams, Demoboost surpasses it in terms of feature-driving buyer experience and engagement and supporting sales teams in their day-to-day work. 


Consensus focuses on video demos but needs more interactivity and personalized experience provided by Demoboost. Demoboost's interactive demos enable prospects to explore and experience your product actively. With Demoboost, you can seamlessly integrate multimedia elements like videos, images, and audio to create compelling narratives that resonate with your audience.

By comparing Demoboost, Walnut, and Consensus side by side, it becomes clear that Demoboost offers a comprehensive and user-friendly solution for businesses looking forward to delivering captivating and personalized demos.

Demoboost vs. Walnut vs Consensus

Demoboost, Walnut, and Consensus; while each platform offers its unique set of features, Demoboost shines with its exceptional interactive demo capabilities, user-friendly interface, comprehensive feature set, and unwavering commitment to customer success. To help you make a well-informed decision, let's delve deeper into a comparative analysis through an insightful comparison table. Discover how Demoboost stands out among its competitors and why it may be the ideal choice for your business.

Demoboost vs Walnut vs Consensus

Why Demoboost can be a Better Choice for Your Team?

When it comes to selecting a demo automation platform for your team, Demoboost emerges as the clear frontrunner, offering a range of unique features and unmatched support. Here's why Demoboost is the better choice:

Extremely easy to use

Demoboost's intuitive and user-friendly interface makes it a breeze for sales and pre-sales teams to create interactive demos without any coding expertise. The platform's streamlined design and user-friendly tools ensure a smooth and efficient demo creation process.

Live demo assistance and support

Demoboost takes live demos to the next level with cutting-edge features like speaker notes and live demo analytics. This means that during live presentations, your sales representatives receive real-time guidance and insights, ensuring impactful and engaging demos that leave a lasting impression.

Channel partner support

Setting itself apart from the rest, Demoboost is the only platform offering external demo libraries, enabling you to effortlessly connect with global partner networks at the click of a button. This streamlined channel partner support enhances collaboration and boosts your reach on a global scale.

Unmatched customer success

With Demoboost, you can expect the best-in-class customer success experience. Our dedicated team goes above and beyond to assist you in crafting outstanding demos, resolving any technical queries, and ensuring a seamless onboarding journey. Your success is our priority.

Screenshot 2023-07-24 182748

Captivating demo engagement

Demoboost's demos deliver unparalleled engagement, boasting an impressive median completion rate of 88 and an average demo NPS of 89. These exceptional outcomes are attributed to the platform's collaborative features and captivating video narratives, captivating prospects and keeping them fully immersed.

Frequently Asked Questions 

What is a demo automation platform?

A demo automation platform is a software solution that enables enterprises to create, manage, and deliver interactive demonstrations of their products or services. It automates the process of showcasing product features, benefits, and functionality to potential customers or clients, saving time and resources for sales and marketing teams.

What are the key features of Walnut?

The key features of Walnut include:

  • Codeless interactive demo platform for sales teams

  • Demo insights to analyze demo performance

  • Collaboration capabilities for efficient teamwork

  • Demo wizard for automatic demo customization

  • Easy setup with no code and advanced editing options

  • Scalability to create demos at scale

  • Integration with popular tools like Jira, Trello, Slack, and Google Drive

What are the key features of Consensus?

The key features of Consensus include:

  • Demo creator with various types of demos (single, personalized, advanced branching)

  • DemoBoards™ for branded personalized landing pages

  • BuyerBoard™ for tracking engagement with shared demos

  • Demo library for organizing and retrieving demos

  • Public demo links for embedding demos on websites or sharing in social channels

  • Screen recorder for capturing video clips

  • Demo player for delivering digital demo experiences on any browser

  • SNAP Plugin for recording instant single-video demos

  • Merge links for automating custom links for prospects

  • Content mapping to pair supporting content for video sections

What are the pros and cons of Walnut?

Pros of Walnut:

  • Analytics to track buyer engagement

  • Integration with popular tools for seamless workflow

  • Ability to create and customize demos at scale

  • Fast and efficient delivery of personalized software demos

  • Automation of demo delivery to prospects

Cons of Walnut:

  • Lack of lead qualification functionality

  • Limited support for multimedia integration

  • Paid customer support for building demos and getting started

What are the pros and cons of Consensus?

Pros of Consensus:

  • High degree of customization for tailored demos

  • Tracking capabilities for lead qualification and analytics

  • Integration with sales and marketing tools

  • Ability to create different types of demos based on viewer responses

  • Public demo links for easy sharing and lead generation

Cons of Consensus:

  • Limited interactivity in video-only demo format

  • No live demo support for crucial use cases

  • Complex setup for creating a video demo library

  • Limited analytics insights beyond video view statistics

Which demo automation platform is better than Walnut & Consensus

The choice of the better demo automation platform depends on your specific needs and preferences. Both Walnut and Consensus offer unique features and advantages. Evaluating your team's requirements, budget, and desired functionality is recommended to determine which platform aligns best with your goals.

What are the top alternatives of Walnut & Consensus

Some popular alternatives to Walnut and Consensus in the demo automation space include:

  • Demoboost

  • Demostack 

  • Navattic

  • Reprise

  • Storylane

  • Saleo 

These alternatives offer varying features and capabilities, so it's important to research and compare them based on your specific needs to find the best fit for your team.


Share twitter icon linkedin icon facebook icon

Env: production