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Walnut vs Saleo: Boost Your Demo Efficiency with the Right Platform

 min read
Walnut vs Saleo:  Boost Your Demo Efficiency with the Right Platform

In this digital age, automation tools have become commonplace in both personal and business settings. A demo automation platform significantly impacts the way software and sales teams present their products to potential customers. It frees time to focus on other crucial tasks while improving efficiency. The rise of tools like Walnut and Saleo has made it easier to automate the demo process, boost accuracy, save time, and ultimately, connect with audiences more effectively. 

Even though both platforms are significant players in the demo automation space, selecting one that aligns perfectly with your team's objectives can be quite a challenge. In this blog post, we explore Walnut vs Saleo and examine crucial factors such as user experience, pricing, analytics, support, and integrations. 

Whether you're a small startup or a large enterprise, this comparison will assist you in choosing the best demo automation tool for your team.

What is Walnut?

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Walnut helps businesses create interactive product demos without any complex coding requirements. With an extensive set of features, it advances the sales cycle by providing demos on-site, through live calls, outreach, and onboarding. The primary objective is to enable sales professionals to personalize demos into a more engaging, relevant, and converting experience.

One exceptional quality of Walnut is the ability to personalise demos effortlessly, both in basic and advanced ways. Moreover, it offers a sharing and collaboration feature that allows sales teams to send links to prospects. It provides an incredible opportunity for buyers to make comments directly on the demo, giving sales teams immediate insight into their inquiries and concerns.

Walnut provides sellers with the capability to track their demos, providing valuable information on their performance, and identifying which ones convert and which ones do not. It empowers sales teams to optimize their strategies and deliver data-driven decisions.

Walnut also boasts a security feature, which is essential, particularly for businesses handling sensitive information. The security feature ensures that sales activities are conducted on a secure platform, providing peace of mind. 

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What is Saleo?

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Saleo specializes in live demo support. It operates on top of your live environment and provides flexibility to edit the data and graphs. The platform eliminates the challenges of demo preparation, outdated environments, and incomplete data. Saleo's advanced no-code AI modeling engine gives users total control over every aspect of the demonstration, including graphs, tables, metrics, workflows, and images.

One of the unique features that set Saleo apart from other sales demo platforms is its ability to provide authentic live demos. Unlike other platforms that use clones of the product, Saleo operates in your live environment. That creates an authentic and genuine experience for prospects. On the other hand, however, it doesn't give the flexibility of sharing the demo or analyzing its performance.

Another notable aspect of Saleo is its no-code AI modeling engine. This engine can work with all types of data and enables users to design complex data stories at scale while keeping their demo data up to date. It gives users the power to create detailed and accurate representations of their software, making it easier for prospects to understand how the product will benefit them.

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Walnut vs Saleo: Side-by-Side Comparison

Let's take a look at the side-by-side comparison of Walnut and Saleo.

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Walnut vs Saleo: Feature Comparison

Both Walnut and Saleo offer features that enhance the user experience, with varying pricing and security measures. Now let's take a closer look at how they compare in terms of features.

Walnut vs Saleo: User Experience

When it comes to the user experience offered by the demo automation platforms of Walnut and Saleo, there are distinct differences in terms of their approach and functionalities. While Walnut has earned a reputation for being a powerful yet complex editing tool, Saleo operates directly on top of the existing demo environment, providing seamless and hassle-free demo creation.

The complexity of personalisation earned Walnut a 4.5/5 star rating on the g2 platform.

On the other hand, Saleo's design is geared towards providing personalized demo experiences, thanks to its ability to tailor the display based on a lead's specific needs or industry. The platform takes a while to set up, but after this initial hussle the teams enjoy the ease of use, rating Sale at 5/ 5 stars on g2 platform. 

Walnut vs Saleo: Advance Features

When comparing the advanced features of Walnut and Saleo demo automation platforms, there are several standout aspects that set these two platforms apart.


  • Demo Analytics: With Walnut, users can dive deep into engagement analytics that provides a comprehensive understanding of how their demos are resonating with their audience

  • Cutting-edge Modal Guide: Walnut features an all-new modal guide that helps users navigate demos with ease. This guide provides step-by-step instructions for users to easily access specific features or elements within the demo

  • Automation with Dynamic Tokens: Walnut is built to automatically update its demos with the latest information and keep its content fresh and relevant. The dynamic tokens ensure that the platform stays in sync with the latest updates

  • Robust Permissions Settings: Users get complete control over who can add new storylines, as well as capture screens. This intelligent permissions setting ensures that the demos remain protected from unauthorized access.


  • AI-driven Software Modeling Engine: Saleo boasts a no-code AI modeling engine. This engine provides complete control over every aspect of the software, delivering greater flexibility and customization options for users

  • Custom Workflows on Demand: Saleo offers custom workflows to demo any feature within a product while providing personalized and relevant demonstrations. Companies can easily highlight the USP of their software while engaging their target market through the custom workflow feature

  • Real-time data features: The platform has advanced real-time data features showcasing interactive elements such as live visitor personalization, real-time GPS, and interactive chatbots

  • Seamless SSO Integration: Saleo's seamless single sign-on (SSO) integration with popular identity providers makes it easy to use for a wide range of users, reducing barriers to adoption.

Walnut vs Saleo: Integrations

Walnut places a strong focus on providing a seamless experience for its users, offering powerful insights to support sales strategy and a suite of features to enhance teamwork and streamline workflows. With plans to further expand its integrations in 2023, Walnut is set to simplify its user experience for non-technical users, introduce new admin and team capabilities, and integrate more seamlessly into users' day-to-day workflows.

On the other hand, Saleo prioritizes seamless single sign-on (SSO) integration with popular identity providers like Google, allowing for easy and streamlined user access. Saleo's integration with Okta also elevates accessibility and ease of use through authentication and provisioning capabilities.

Without providing analytics Saleo doesn't offer any CRM integration. In contrast, Walnut's focus on providing a seamless experience and powerful insights makes it an attractive option for those looking to integrate with CRM platforms. 

With plans to continue expanding their integrations, Walnut's platform is poised to become an even more integral tool for businesses looking to optimize their sales processes.

Walnut vs Saleo: Time to implement

Walnut is known for its swift implementation of basic embedded walkthroughs for marketing. It takes only a mere moment to create 10-15 screens with annotations. However, when it comes to more sophisticated sandbox demos, which may contain 100+ screens, the process naturally takes longer. 

The reason for this is that Walnut offers a broader range of demo complexities to its clients, which inevitably requires more time and effort to construct.

Saleo takes a different approach to demo prep time. Its live sales demo experience platform boasts an impressive 51% to 2,000% reduction in the amount of time it takes to prepare demos compared to its competitors. 

Users can develop highly relevant demos, datasets, and use cases in a fraction of the time it would take with other platforms. However, this comes at the cost of a more extensive implementation process. Saleo takes around 45 days to build its product on top of the client's existing infrastructure. 

Once this phase is complete, AEs and SEs must spend additional time tailoring demos to the specific needs of each prospect.

Walnut vs Saleo: Pricing

In terms of subscription-based demo automation platforms, the pricing strategy varies between Walnut and Saleo. Both companies keep their pricing information hidden from the public eye, requiring interested parties to reach out and request a custom quote. However, there are a few key differences to consider.

Walnut operates on a monthly fee system, offering clients the convenience of a predictable, recurring cost. 

Saleo, on the other hand, takes a more personalized approach. By requiring interested parties to contact the company directly for a custom quote, they create an air of exclusivity and attention to detail. 

Walnut vs Saleo: Analytics & Insights

Walnut provides users with a wealth of analytics and insights that can help optimize sales strategies and demo performance. You can get data on everything from the number of times a demo was played to which template performs best. You can even see who played your demo and for how long. 

This information is crucial for understanding what's working in your demos and what needs to be improved. By leveraging these insights, you get to create demos that are more engaging, more personalized, and more effective.

One of the key benefits of Walnut's analytics features is the ability to connect the platform to your CRM. By doing so, you can track prospect activity and collect relevant data that can be used to inform sales strategies. This integrated approach is a powerful way to optimize your sales cycle and drive more revenue for your business.

Another advantage of Walnut is the ability to collaborate on demo creation and share demos with team members and prospects. This collaborative approach ensures that everyone is on the same page and that demos are optimized for maximum impact. By leveraging this feature, you can create demos that truly stand out and capture the attention of potential customers.

In contrast, Saleo does not offer explicit analytics features. While the platform may be sufficient for some businesses, those looking for deep insights into demo performance will likely be disappointed.

Walnut vs Saleo: Customer Support

Walnut's codeless product demo platform focuses on self-serve and on-demand help centers that contain a wealth of articles and guides designed to assist users in getting started and exploring the platform's features. Their well-crafted and comprehensive approach aims to deliver consistent and reliable guidance to the clients who seek their assistance.

In contrast, Saleo provides various contact information, such as phone numbers and email addresses, for its customer support channels. This approach suggests that they aim to offer multiple avenues of support, catering to different preferences and needs. While they do not explicitly highlight their customer support offerings on their website, their FAQ section seeks to provide answers to common inquiries about their services.

Both platforms do not offer free support in building demos for clients, but they have made every effort to ensure that help is accessible when needed. This approach demonstrates both vendors' commitment to their clients, ensuring that their needs are prioritized and that they receive consistent assistance whenever required.

Walnut vs Saleo: Security

When it comes to comparing the security measures of and Saleo's demo automation platforms, both contenders have put into motion some robust administrative and technical security measures to ensure data confidentiality, availability, and integrity. employs SSL encryption and limits data accessibility to only Walnut employees, contractors, and agents to minimize data storage on their servers. On the other hand, Saleo adheres to ISO 27001 standards, ensuring maximum security for user data against unauthorized access, copying, modification, theft, disclosure, and loss.

With both platforms operating outside of the EU, none of them is 100% GDPR compliant. 

Walnut vs Saleo: Which one should you choose?

When it comes to choosing between Walnut and Saleo demo automation platforms, several factors need to be considered such as ease of use, integration capabilities, reporting functionalities, and cost-effectiveness.

Choose Walnut if: 

  • You want a solution for sales professionals who focus on on-demand use cases

  • You need complete flexibility in creating and editing demos and telling stories

  • You are after the insights and data demos can provide.

Choose Saleo if: 

  • You require support for live demo use cases only

  • You don’t require data and demo analytics.

  • You want to minimize demo preparation time and increase win rates

Have you thought about alternatives to Walnut & Saleo?

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Demoboost is a cutting-edge platform that offers a seamless blend of live and on-demand demo capabilities, complete with robust analytics. Its user-friendly design simplifies the creation of compelling, interactive product demos that engage, inform, and convert leads into customers. Demoboost's intuitive capture and edit functions empower sales teams to tailor demos to their target audience.

Beyond its core functionalities, Demoboost sets itself apart through its scalable and efficient demo process, allowing reps to save valuable time and resources. It also enhances customer engagement and visitor tracking through various features, including a vast content library, CRM integration, and other value-adding capabilities.

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Why Demoboost can be a better choice for your team?

Your team deserves the very best in demo automation, which is why you should consider Demoboost when comparing platforms. Here are a few reasons why Demoboost makes more sense for your team:

  • Demoboost boasts a user-friendly interface that lets you create demos with ease. Even, navigating the platform is a breeze due to helpful icons and straightforward navigation

  • With live demo support, including speaker notes and analytics, Demoboost ensures perfectly executed pitches every time and the ability to learn and further perfect your live pitches. 

  • Thanks to unique viewer engagement features (video narrative, collaboration) and methodology, Demoboot’s demos boast unparalleled engagement: median demo completion rate of 88 and average demo NPS of 89.

  • The platform provides External Demo Galleries, allowing you to share your best-performing and most-up-to-date demos with your channel partners- for stronger enablement and enhanced performance. 

  • Your company needs interactive product tours and Demoboost allows Interactive product demos and product tours to take potential customers on a journey that engages them and provides valuable insights

  • Its advanced analytics and insights allow your team to allocate resources effectively, understand buyer engagement and discover additional stakeholders, leading to higher performance and increased revenue

  • With top performer, Veritas, already having successfully adopted the Demoboost platform, there's no reason why your team shouldn't experience the benefits of this leading demo automation solution

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  • The platform offers the highest levels of security available with its 100% GDPR compliance and ISO certification, ensuring regulatory compliance and meeting data security standards

Frequently Asked Questions 

Q1. What is a demo automation platform?

A demo automation platform helps streamline the creation, management, and delivery of personalized product demonstrations. It assists sales and marketing teams in showcasing their offerings more effectively, offering prospects an interactive and engaging experience.

Q2. What are the key features of Walnut?

Walnut boasts interactive engagement analytics, cutting-edge modal guide, automation with dynamic tokens, and robust permissions settings. The platform enables users to deep dive into analytics, navigate demos effortlessly, and control access. With these features, Walnut ensures that demos are always relevant, engaging, and protected.

Q3. What are the key features of Saleo?

Saleo boasts a revolutionary no-code AI modeling engine that offers unparalleled flexibility and customization options. Its custom workflows facilitate product demonstration, effectively engaging potential customers. The platform's real-time data features include interactive elements such as live visitor personalization, GPS, and chatbots.

Q4. What are the pros and cons of Walnut?

Walnut enables non-coders to create interactive product demos and integrates smoothly with CRM, Slack, Trello, Google Drive, and Jira. It also allows for buyer feedback. However, it lacks live demo support, does not integrate multimedia content, and users must pay additional fees for building demos.

Q5. What are the pros and cons of Saleo?

Saleo offers an immersive demo experience through replicating the entire platform, seamless editing, and collaborative demo creation. However, its limitations include the inability to share demos on-demand and non-existing analytics capabilities. Although it excels in live demos, its advanced customization options require a lengthy setup process.

Q6. Which demo automation platform is better than Walnut & Saleo?

In contrast to Walnut and Saleo, Demoboost provides a user-friendly and uncomplicated approach to demo automation, making it easier for teams to create and perfect demos. With its advanced demo editor and unmatched analytics, Demoboost delivers insightful data to sales teams, resulting in more engaging product stories. Its flexibility and simplicity put it above the competition.

Q7. What are the top alternatives of Walnut & Saleo?

Instead of just Walnut and Saleo, businesses can rely on alternatives. For instance, Demoboost, Demostack, Consensus, Reprise, Navattic, and Tourial are innovative platforms that offer customizable and interactive demos, sales presentations, and product tours. With their advanced features and user-friendly interfaces, these alternatives are the perfect fit for various business needs.


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