What if your demo didn’t just show off your product, but acted as a high-precision lead qualifying machine tailored exactly to your sales process?
Until now, Demoboost lead forms were effective but standard. Today, we’re handing the keys over to Org Admins. We are thrilled to announce the Customizable Lead Form—a drag-and-drop experience that transforms how you capture prospect data, combined with a Webhook-first integration strategy that bridges the gap between your demo and your entire GTM stack.
Beyond the Email Address
We know that "one size fits all" doesn’t work in B2B sales. A startup might just need an email, while an enterprise team needs to know company size, current tech stack, and "How did you hear about us?"
With our new Lead Form Builder, you can now create bespoke forms for different use cases.
- Ultimate Flexibility : While email remains the anchor, you can now add custom text fields, checkboxes.
- Visual Branding : You can now add images directly into your lead forms. Use your logo, a friendly "hello" from your sales team, or a product shot to maintain brand momentum.
- Intuitive Editor : No code, no hassle. Just drag an element, drop it into place, and customize the labels.
- Multiple Forms : Create a "light" form for your website and a "deep-dive" form for your sales leave-behinds.
The Game Changer: Real-Time Webhooks & CRM Sync
Capturing data is only half the battle; the real magic happens when that data moves. This is where our new Webhook integration shines.
The technical side is simple: you can now send lead data as a POST request to any external URL the second a viewer hits submit.
What does this mean for your Sales team? You no longer have to manually export CSVs or wait for syncs.
- Instant Action : Have a new lead automatically created in your CRM the second they finish the form.
- Smart Updates : If the lead already exists, the Webhook can automatically log a new activity or event, showing you exactly when they accessed the demo.
- Instant Alerts : Ping a Slack or Microsoft Teams channel immediately so your reps can follow up while the prospect is still on the site.
Why It Matters?
In a world of "anonymous" buyers, first-party data is your most valuable asset. The Customizable Lead Form doesn’t just gate your demo—it qualifies your buyers before you ever hop on a call.
Self-Service Power, No Engineers Required
In the past, many of you needed highly specific data points that required our engineers to manually embed custom lead forms from your own websites. While effective, this often meant a dependency on custom installers and slower setup times.
This update changes that. By making our internal form work for you, you can now build exactly what you need in minutes. You get the same deep integration and specific data capture you’re used to, but with the speed and independence of a true no-code builder.
By the time you see that new lead in your CRM, you already know their name, their company, their pain points, and that they are ready to talk.
Ready to see it in action? We've built a step-by-step guide to show you exactly how to create your first form and connect it to your stack.
Want to build your first custom form? Head over to your Settings to start building!