Look at the types of demos the platform can support — from video and interactive product tours to sandbox environments and live demos — and whether they match your use cases across the buyer journey.

Consider how closely demos need to replicate your actual product.

A guided website demo may only require screenshots, while technical evaluations or sandbox environments could require full environment clones.

Evaluate how quickly teams can build, edit and personalise demos.

Look beyond initial creation to how AI can help adapt demos for different accounts, personas, industries, languages and use cases.

Understand what happens when your product changes. How easily can existing demos be updated without rebuilding them?

Maintenance requirements can vary significantly between screenshots, HTML replicas, sandboxes and full environments.

If demos will be used beyond Presales, look for permissions, templates, reusable brand controls that let teams personalise demos while keeping the overall product stories consistent.

Seller usability considerations can help determine whether teams can easily create, personalise, present and share the right demo.

Consider whether sellers can actually find, personalise, present and share the right demo without needing help from Presales every time.

Look beyond basic views and completion rates. Consider whether the platform shows what buyers explored, which stakeholders engaged, what they returned to and how demos can be tied to accounts and opportunities.

Check that demo activity can connect with your CRM and wider sales and marketing technology stack, so engagement can become part of existing revenue workflows.

For larger organisations, evaluate security, privacy, data residency, permissions and compliance requirements alongside product functionality.